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Take life one sip at a time.
Problem
Gordons Gin are reminding drinkers that Gin is a slow drink; not something you down as a shot in one second.
Insight
At the time, everyone was stuck in the second lockdown of 2020 and the stress of Covid was starting to take hold.
Idea
A long-copy print campaign reminding people to stop worrying about the past or future and take life one step at a time with a Gordon's Gin.
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