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The Cheese of Legend
Problem
Davidstow's 36-month cheese has a legendary taste, but became really hard to get hold of during the pandemic.
Insight
The cheddar disappeared during the pandemic and was only available online, but there was no way of knowing this; even googling it online it was hard to find. Almost like it was just a legend...
Idea
We positioned the 36-month vintage as a legendary cheese that was just that. Legends. Along with its own Cornish legends and holy theme to make Davidstow the cheese of legend.
Swipe Right;)
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